Tim Herr

Content Marketing Writer and Strategist

Austin, TX

Complex technology made clear and compelling across cybersecurity, SaaS, med-tech, and enterprise software. Writing that informs, persuades, and performs.

12+
Years of experience
Advertising, journalism and B2B content marketing
US and UK
English fluency
AP and Chicago style, precise across registers and audiences
MSIS
Library and information science
Content architecture, taxonomy and knowledge management
B2B
Regulated-industry focus
Cybersecurity · Healthcare · Education · Enterprise IT

01

About my work

I'm a B2B content marketing specialist with over twelve years of both agency and in-house experience in copywriting, editing, and content strategy — spanning cybersecurity, enterprise IT, medical device compliance, civic engagement, and more.

My work ranges from tight product blogs to long-form whitepapers and ghostwritten executive thought leadership. A library science background informs everything I do: I think in taxonomies, optimize for discoverability, and approach content programs with attention to information architecture. I stay current on SEO and AEO best practices and use analytics to iterate and sharpen editorial strategy.

I'm seeking a senior leadership role where I can translate my skills as a content marketing generalist into scalable content strategy.

Experience

Brand Marketing Copywriter Forcepoint · Austin, TX 2023 – Present
Copywriter Jamf · Austin, TX 2021 – 2023
Associate Copy Specialist Emergo by UL · Austin, TX 2019 – 2021
Senior Copywriter / Editor Ackerman McQueen · Dallas, TX 2013 – 2019

Education

M.S. Information Studies University of Texas at Austin 2012
B.A. History and English University of Oklahoma 2005

Core skills

Copywriting Editing SEO / AEO Content Strategy Whitepapers Cybersecurity SaaS Thought Leadership Ghostwriting Style Guides AP Style Chicago Style Taxonomy Generative AI

02

Selected writing

Forcepoint
Cybersecurity
AI-assisted Blog

Network DLP vs. Endpoint DLP: Which One Stops Leaks Faster?

A comparison of two core data loss prevention approaches, helping security buyers understand trade-offs and choose the right fit for their environment.

Recently updated with AI assistance

AI-assisted Blog

Why California's New Browser Law Impacts Your Data Governance

Analysis of emerging state-level privacy regulation and its enterprise data management implications.

AI-assisted Blog

Agentic AI: Securing a New Generation of Digital Actors

Co-authored exploration of the security challenges posed by autonomous AI agents in enterprise environments.

Co-authored

AI-assisted Whitepaper

The Practical Executive's Guide to Data Loss Prevention

A business-oriented DLP framework written for C-suite and senior management audiences.

AI-assisted Blog

Joint FBI/CISA Advisory Highlights Medusa Ransomware Threat

Timely coverage of a federal threat advisory, contextualizing the Medusa campaign for enterprise security professionals.

Original Blog

How Discovery and AI Classification Work with Forcepoint DSPM

A technical explainer on how Forcepoint's DSPM platform uses AI-driven discovery and classification to surface and protect sensitive data.

Original Blog

Powering People-Centric HR Practices With Generative AI

Ghostwritten executive thought leadership on how generative AI reshapes HR workflows in enterprise environments.

Ghostwritten

Original Brochure

SD-WAN Buyer's Guide

A practical guide for enterprise buyers evaluating SD-WAN solutions, covering key criteria, use cases, and vendor considerations.

Jamf
Apple Enterprise and Education
Other
Independent and Agency

03

Video scripts

Product Video · Forcepoint

DSPM Access and Permissions Management

Scripted product explainer for Forcepoint's Data Security Posture Management solution, communicating access governance capabilities to security and compliance buyers.

Product Video · Jamf

Discover Trusted Access

Marketing video introducing Jamf's Trusted Access framework, positioning seamless identity-based access as a core differentiator for enterprise Apple environments.

Program Overview Video

ULSE Modern Standards Program Overview

Scripted overview video communicating program scope, goals, and value for stakeholders in the ULSE standards initiative.


04

Areas of expertise

🔐

Cybersecurity and Data Privacy

Deep command of data security and network security concepts (e.g., DLP, DSPM, CASB, SD-WAN) and the ability to translate threat intelligence and compliance mandates into executive-ready content.

📐

Content Strategy and SEO

Keyword research, content architecture, and on-page optimization grounded in current SEO and AEO best practices. Analytics-informed planning to drive lead generation and audience growth.

✍️

Long-Form and Technical Writing

Extensive output across whitepapers, e-books, case studies, and ghostwritten executive thought leadership. AP and Chicago style, with strong editorial instincts for structure and clarity.

🏥

Regulated Industry Fluency

Writing experience across cybersecurity, medical device regulatory consulting, and enterprise IT — comfortable with compliance-sensitive messaging in healthcare, finance, and government contexts.

📚

Information Architecture

Master's-level library science applied to content taxonomies, metadata strategy, and knowledge management — bringing a systematic approach to content discoverability and reuse.

🤖

AI-Augmented Workflows

Practical integration of generative AI tools for content production and research, paired with rigorous editorial judgment to maintain quality and brand voice.


05

Let's connect